Essere, fare, dire, toccare

349 277 CREATIVE INDUSTRIES LAB

ESSERE, FARE, DIRE, TOCCARE

How companies in toys industry communicate identities and values.

5 APRIL 2017

THE EVENT

In the framework of the Milano Design Week, within the IN BOVISA’s events, CILAB (Creative Industries Lab) of the Politecnico di Milano, with Assogiocattoli, presented the results of the research carried out on how companies in the toys industries communicate their identities and values.
It was an occasion to think together about the opportunity to bring life to a stable Osservatorio on this topic, with an original approach typical of design.

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FRANCESCO ZURLO     |    ARIANNA VIGNATI     |    LUCA FOIS     |    MICHELE MELAZZINI