WHAT WE DID
CILAB partnered with Veneta Cucine in defining a design contest briefing, giving young designers the chance to face innovative themes and design for a famous italian design brand.
The aim of this collaboration is the building of the second edition of the ideas “Make More Veneta Cucine”. The project was developed around five focal points:
- Setting up a call for ideas / ban.
- Support for the identification of experts and professionals for the jury.
- Supervision in the selection process of the winning projects.
- Supervising the prototyping phase.
- Supervision for events scheduled during the competition and for the 2016 Salone del Mobile Activities.
This collaboration has led to some relevant results such as:
- The expansion of the network of creators who are involved in the innovation activities of Veneta Cucine.
- Design of feasible products and to be included in the “new generation” catalog Add More Veneta Cucine.
- The building of relationships with productive and communication partners in order to ensure cohesion throughout.