Research

RESEARCH

We observe, empathise, analysis, understand, generate, test and bring to life, simultaneously we transform the whole experience into tangible evidences to communicate.

Knowing not to know is the reason why we think. We are a University-based design lab with the belief in the “power” of conducting research for  contributing new design knowledge. We are developing our methodology through practices-based design research. We observe, empathise, analysis, understand, generate, test and bring to life, simultaneously we transform the whole experience into tangible evidences to communicate. We are “hand-on” in both academic world and real markets.

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