Webinar – Keep the Virus Outside

2305 1529 CREATIVE INDUSTRIES LAB

Webinar - Keep the Virus Outside

The webinar is the result of a joint research between CILAB and Nextatlas. “Keep the Virus Outside” explored one of the scenarios that emerged from the “Home Bridges the World” research that investigated people's emerging needs in the domestic environment during the first lockdown due to the covid-19 breakout.

5 MAY 2021

OBJECTIVE AND METHODOLOGY

The aim of the webinar was to explore what products, spaces, services and domestic (but also out-of-home) experiences will be able to provide a sense of safety and security in the post Covid-19 situation, and how design is working towards this objective.
The scenarios that emerged from the previous research – Home Bridges the World – were generated through combining qualitative and quantitative data and trends. The study collected and analyzed a series of case studies and best practices, and Nextatlas extracted from its artificial intelligence-based trend forecasting platform that includes around 300,000 social profiles of early adopters and innovators globally. Several design opportunities have been revealed to shape the world of the future towards guarantee the “safety”.

THE CONCEPT OF “SENSE OF SAFETY”

The evolving sense of security that users require from products, services and experiences is at the heart of this research. If the approach to safety during the first lock-down was more functional, today different solutions and initiative allow us to create an area of comfort, capable of alleviating the worry of the risk to which we are exposed. This is why we talk about “Comfortable Safety”, an approach that allows you to experience a new normality based on your personalised safety standard.

From this point of view, there are many questions that the research tried to answer. How will the impact of this scenario affect people’s behaviour? How will new behaviours and needs affect the home and other types of spaces? And what role will technology and digitisation could play?

The concept of safe, as well as having a high frequency of resonance in online conversations, has a dual meaning, one more functional, and the other more personal, linked to the convenience of everyday life. Three trends are therefore emerging that help us to project the theme forward, and constantly growing.

THE TRENDS

Microsophic Safety is a trend that groups together all those technological solutions that promise to neutralise any type of biological threat, acting at a nano-level: devices, surfaces, protective patinas, intelligent filter systems that act to monitor air quality, prevent and filter. This applies to public spaces as well as domestic and work spaces, shops and cars: the chosen environment for this trend is definitely the entrance to the home and all threshold places.

The other trend, Sterile Purity, allows us to interpret the theme from new and not purely functional perspectives, based on the broader concept of clean, which even before the pandemic had the meaning of sustainable and healthy, linked respectively to the environment and food, to which we now add the meaning of sanitised and covid-free. . The context most involved in this trend is certainly beauty and skincare, because the theme of clean is linked to purity but also to radiance.

The third trend related to safety is that of Touch-Free Interaction, where the focus is on the contactless concept related to the world of payments or delivery, as well as the spread of voice command (now called voicefication). This trend has grown by 218% in the last 18 months, also because it involves the world of smart speakers in the domestic context.

To learn more about trends and design implications you can download the report at this link or watch the full webinar below.

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FRANCESCO ZURLO    |    XUE PEI    |    DANIELA MAURER