Winx are an unique phenomenon in the Italian landscape. Born from an Iginio Straffi idea, the six fairies started their adventure back on January 28th, 2004 broadcasting on Rai2.
15 years have passed from that day, and, in order to celebrate this anniversary Rainbow SpA. and CILAB, research laboratory of Politecnico di Milano, started a collaboration.
The partnership was born with the idea of contamination: it was necessary to create an event “out of the box” during the Milan Design Week 2019. What could be the best location, in order to add value to design thought and approach? The choice was Bovisa Campus of Politecnico, of course, the place where design was born and lived every day. The brief was launched during a workshop of the Final Synthesis Lab: the students had to create 6 spaces that reflected personality, style and features of each one of the six heroines, translating them into design concepts. CILAB and Rainbow selected the best idea among 60 students, in order to support them with multidisciplinary Junior Designers. The selected groups have also the possibility to work with 12 Italian companies in order to complete and realize the exhibition. The deep collaboration between students and partner companies allowed, on one hand, the young designer to discuss and grow up through an unique educational activity; on the other hand, the companies had the possibility to get involved in an innovative project to experience their abilities.
CMC 2.0, EDG, FCA snc, Grifal SpA., LC Forniture, MosaicoDigitale, Kose Milano, OnLight PF, Piva Group, Specchio Piuma, Taborglit and Wallpepper are the company that collaborated to create something big as much as the six fairies joined their forces and their power to face the different challenges.