Xue Pei

Ph.D in design, now is conducting her postdoctoral research. With a background in product design and service design, Xue is specialized in applying her design and research skills to strategically creating competitive service offerings and fostering a design culture in organisations. During her doctor research, she explored how design thinking and design methods could enable organisations in the third sector (NPOs, NGOs and social enterprises) to form their design capabilities for innovation. Xue has been working on a variety of international research projects in which design-led research practices has played an important role, in the following topics: service and business innovation, social impact and organisational innovation, age friendly city for elderly, digital transformation for kids and toys and so on.

Xue Pei

150 150 CREATIVE INDUSTRIES LAB

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